Executive Certificate in AI Strategy and Product Innovation

• Module 1: Program Orientation

Get familiar with the platform and gear up for the journey.

• Module 2: Introduction to the Artificial Intelligence Design Process

Learn how to design AI products with a focus on cost and requirements.

• Module 3: Artificial Intelligence Technology Fundamentals: Machine Learning

Explore ML types, applications, and genetic use cases.

• Module 4: Artificial Intelligence Technology Fundamentals: Deep Learning

Understand neural networks and real-world health care applications.

• Module 5: Designing Artificial Machines to Solve Problems

Discover transformer models and create AI-generated avatars.

• Module 6: Generative AI

Analyze gen AI limitations and apply transformer-based solutions.

• Module 7: Designing Intelligent Human–Computer Interfaces

Design meaningful AI-human interactions and define machine roles.

• Module 8: Superminds—Designing Organizations That Combine Artificial and Human Intelligence

Study collaborative AI-human teams solving complex problems.

• Module 9: Marketplace Frontiers of AI Design: Research

Explore GANs and the impact of synthetic media in society.

• Module 10: Marketplace Frontiers of AI Design: Practice

Apply all learnings to build your own AI product summary.

The program fee for the Executive Certificate in AI Strategy and Product Innovation is listed on the official program page. The cost includes access to both component programs, video lectures, live sessions with peers, and industry experts. Flexible payment options are often available, enabling professionals to enroll with ease and gain access to world-class executive education in AI strategy, product innovation training, and strategic product management to advance their careers in the digital age.

This AI strategy and product innovation program delivers measurable value by bridging the gap between product innovation and business growth. Participants gain practical tools, actionable strategies, and frameworks to drive data-driven decision making and foster alignment across cross-functional teams. The program’s combination of design thinking, ML, and gen AI applications enables leaders to identify market opportunities and create innovative products that strengthen competitive advantage. Backed by MIT faculty and program leaders, it is a transformational experience for those seeking lasting impact.

Participants in this AI strategy and product innovation course learn to build and execute market-driven product strategies that leverage AI for innovation and strategic decisions. The curriculum emphasizes product discovery, design principles, and the product innovation process, empowering learners to integrate AI tools into product development and business strategy. Through real-world challenges and live sessions, participants develop the confidence to translate data insights into high-value outcomes for their organizations.

This product strategy course is designed for business leaders, product managers, senior PMs, group PMs, technical professionals, and entrepreneurs seeking to drive digital transformation. It is ideal for professionals who aim to connect AI strategy with product planning, organizational strategy, and product design. Whether you lead cross-functional teams or aspire to influence product vision, the program equips you with the leadership skills, knowledge, and resources needed to foster innovation and deliver growth in the digital age.

In the context of product strategy and product innovation training, AI plays a crucial role in helping organizations identify new market opportunities, enhance product design, and make informed decisions. From ML models that enhance product development to gen AI tools that spark new ideas, AI empowers product teams to deliver greater customer value and streamline processes. This training course explores the use of AI solutions across every stage of the product innovation process, from ideation to launch.

The Designing and Building AI Products and Services program provides a foundation in the technical and design thinking aspects of AI solutions, while the AI Strategy and Leadership Program focuses on organizational strategy, buy-in, and execution. Together, they offer a complete product innovation training experience that blends business strategy, leadership development, and product management. Participants move seamlessly from understanding target users and product discovery to building alignment among stakeholders and executing a unified product vision.

Career impact depends on individual goals and aspirations. Completing this executive education program can strengthen your leadership skills and expand your professional toolkit for driving product-led growth and business innovation. Participants gain the ability to make informed decisions, manage cross-functional teams, and create data-driven strategies that lead to measurable business outcomes. Whether your goal is to lead AI strategy initiatives, shape organizational strategy, or advance to a senior PM or product leader role, this training course enhances your credibility and prepares you to deliver impact at scale.

In a rapidly evolving digital age, organizations need leaders who can combine AI strategy, product innovation, and business acumen to navigate change. This program addresses the growing demand for professionals who can link AI with market-driven product strategies. With the rise of gen AI and data-driven decision making, the program’s focus on actionable strategies, real-world examples, and hands-on projects ensures participants are equipped to drive digital transformation and long-term business growth.

How do I know whether this program is right for me?

After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.

Are there any prerequisites for this program?

Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.

What are the requirements to earn a certificate?

This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.

Will I be guaranteed a job upon completion of the program?

The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.

How much time will I be expected to devote to this program?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will I spend my time in this program?

You will divide your learning time between viewing recorded coding demos, and video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.

How is the program administered? Can the program be accessed any time?

The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.

Do I need to attend live sessions every week?

Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.

Can I download the program videos?

You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.

How do I interact with other program participants?

You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course. A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification of any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the learning platform and all program materials (videos excluded) for 24 months following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment is needed or the technical requirements for this program?

To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.

What is the program fee for the program, and what forms of payment do you accept?

The program fee is shown at the top of this page and payment must be made in US dollars only. Flexible payment options, group enrollment benefits, and referral bonus are available. Tuition assistance may be available for participants who qualify. Please contact your program advisor to discuss.

What if I don’t have a credit card? Is there another mode of payment accepted?

Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.

Is there an option to make flexible payments for this program?

Yes flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—; you can find the options here.

Does the program fee include taxes? Are there any additional fees?

Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the program?

Program fees for Emeritus programs with MIT xPRO may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here.